Just as the Oscars is the icon of global movie industry, so the High Point Market (HPMKT) is the beacon light for the world home furniture trend. Over 75,000 attendees from over 100 countries will participate in this international largest furnishings industry trade show in High Point, North Carolina every six months.
正如奧斯卡頒獎(jiǎng)典禮是全球電影業(yè)的標(biāo)桿， 美國(guó)國(guó)際家居軟裝高點(diǎn)展（簡(jiǎn)稱高點(diǎn)展HPMKT）是世界軟裝趨勢(shì)的風(fēng)向標(biāo)。75,000多名來(lái)自世界110多個(gè)國(guó)家的專業(yè)家居買手來(lái)北卡羅來(lái)納州高點(diǎn)參加半年一次的國(guó)際最大軟裝行業(yè)貿(mào)易展會(huì)。
However, will the HPMKT still say that what you can’t find in High Point probably doesn’t exist? Let’s list the Top 5 highlights of HPMKT to find it out and experience how this Mecca of Market amazes retail home furnishings buyers this year.
甚至有傳言說：在高點(diǎn)展買不到的，就是不存在的。神話是否還能延續(xù)？讓我們一起來(lái)盤點(diǎn)今年展會(huì)的五大趨勢(shì)，領(lǐng)略這場(chǎng)讓零售業(yè)家居買手們嘆為觀止的行業(yè)盛會(huì)。
Top 1- Unique inspiration from natural environment.
趨勢(shì)一：來(lái)自大自然獨(dú)一無(wú)二的靈感來(lái)源
With peace becoming everyone’s main concern in 2017, more and more people turn their eyesight to the stateside shores or islands of various kinds, even in the field of home furnishing industry. Old Havana and Cove Trend definitely makes it Top 1 attraction in the Market this year.
隨著和平成為2017年大眾關(guān)注的主題，越來(lái)越多的人把他們的視線轉(zhuǎn)移到了美國(guó)本土海岸或不同島嶼上，甚至在家居行業(yè)領(lǐng)域也出現(xiàn)這一趨勢(shì)。在今年的高點(diǎn)展上，充滿大自然氣息的古巴老哈瓦那和小海灣無(wú)疑位于趨勢(shì)排行榜單之首，賺足了眼球。
Impressed by unparalleled city view of Old Havana Cuba, some home exhibitor focuses on the classic origins of the island city’s rich traditions. Besides, the relic culture and heritage of Cuba is introduced to accomplish a detailed furnishing composition.
受到古巴老哈瓦那古城無(wú)與倫比的城市景觀啟發(fā)，一些家居參展商把目光聚焦在了這座島城經(jīng)典傳統(tǒng)的起源。此外，古巴物質(zhì)文化和遺產(chǎn)元素細(xì)節(jié)引入到了本次展會(huì)的家居展品中。
Recognized as greatest meeting of land and water in the world, the famous island Big Sur element is applied to the home brand to go with the Cove Trend this year. Pacific coast, cliff curve and dramatic earth beauty perfectly reflect in the High Point showrooms.
第二個(gè)主要靈感來(lái)源為小海灣。其中美國(guó)著名島嶼大蘇爾是世界公認(rèn)的陸地與海洋接觸最美的游覽勝地。今年展出的家居品牌主推小海灣這一流行元素。太平洋海岸，蜿蜒懸崖和生機(jī)勃勃的大地美在各大高點(diǎn)家居展廳中完美呈現(xiàn)。
Top 2- Reinterpreted styles leading the global showroom market
趨勢(shì)二：風(fēng)格重組引領(lǐng)全球軟裝樣板間市場(chǎng)
If you want to feel the slow-pace island life right at home, the HPMKT fulfills your dream with a different kind of art deco style. What makes it so magic is the secret of its tradition and crafting skills.
如果想不出家門就感受悠閑的島嶼生活，今年的高點(diǎn)展可以實(shí)現(xiàn)你的夢(mèng)想，因?yàn)檫@里有與眾不同的Art Deco藝術(shù)裝飾風(fēng)格。它的神奇之處在于傳統(tǒng)手工藝技術(shù)和秘訣。
The trendy styles such as minimalism, naturalism and escapism work well with each other and are pursued by customers who are longing for tranquil resorts. This triple effect enables home furnishing designer to sparkle the insight in the course of home furnishing development.
除此之外還有極簡(jiǎn)主義，自然主義和逃避主義等流行風(fēng)格相互融合，受到大眾客戶的追捧，因?yàn)樗麄兌枷蛲鶎庫(kù)o的度假勝地。而且，三種風(fēng)格相互影響，讓軟裝設(shè)計(jì)師們?cè)诩揖榆浹b行業(yè)發(fā)展中敏銳洞察，天馬行空。
Top 3-Vibrant color brings furniture to life
趨勢(shì)三：絢麗色彩讓家具“活”過來(lái)
It is estimated that 46 hues can be mixed and matched in 2017 while the color palette is designed for home interiors. In order to create a softer feeling, a wide range of colors are selected including warm espresso, tawny brown, sienna, Dewey blues, and misty grey etc. These colors effect will be specially enhanced if contrasted with modern elements.
2017年最新色彩趨勢(shì)估測(cè)，軟裝設(shè)計(jì)調(diào)色方案中可以混合搭配46種色調(diào)。并且為了增加設(shè)計(jì)的柔和感，多種色彩可供選擇，包括暖咖色、茶褐色、赭色、杜威藍(lán)和高級(jí)灰等。如果把這一類色彩與現(xiàn)代元素搭配起來(lái)，視覺效果會(huì)更強(qiáng)。
To make it more natural, lilac, Azure blue, palm leaf green, golden yellow are good options for interior design because these Caribbean Sea colors render it a peaceful styling.
本次高點(diǎn)展中你還可以看到貼近大自然的配色趨勢(shì)。丁香紫，天空藍(lán)，棕葉綠，金黃是室內(nèi)設(shè)計(jì)很好的選擇，因?yàn)檫@些加勒比海風(fēng)格色彩可以增添軟裝設(shè)計(jì)的平靜感。
Top 4- Organic and Metal texture embraces both lifestyle and luxury
趨勢(shì)四：-有機(jī)和金屬材質(zhì)結(jié)合生活方式和奢華風(fēng)
As many people live a fast-pace urban life, the HPMKT brands introduce organic and metal texture to forecast the trend in 2017 for the fusion of nature and city life. Wearable and long-lasting characteristics can be found in the materials such as linen, silk, cotton, mixed-fiber, and even high-tech fabric, which play a significant role in the High Point Market.
考慮到很多人過著快節(jié)奏的城市生活，高點(diǎn)展各大家居品牌產(chǎn)品主打有機(jī)和金屬材質(zhì)，預(yù)測(cè)2017年自然和城市生活融合的國(guó)際軟裝發(fā)展趨勢(shì)。許多展出的材料都具有耐磨和持久特性的特點(diǎn)，比如亞麻，真絲，棉，混纖，甚至是高科技面料。這些材料是本次高點(diǎn)展的絕對(duì)主力。
In contrast with the feeling of softness, Market attendants make a series of home decorations hard and bold by materializing luxurious brass, metal and silver. Especially, this kind of metal texture is featured in good quality, simplicity and neatness.
與這種柔軟質(zhì)感的材料正好相反，參展商們還推出了硬朗和粗線條的家居裝飾品系列，大膽運(yùn)用豪華銅，金屬和銀制材料。而且這些金屬質(zhì)感的材料對(duì)質(zhì)量，簡(jiǎn)潔度，細(xì)節(jié)工整度要求非常高。
Top 5-Trend design combined with trend business
趨勢(shì)五：設(shè)計(jì)潮流結(jié)合商務(wù)趨勢(shì)
What makes HPMKT this year so special is the sharing of market first-hand information and the way to analyze home interior business. How can we expand our online presence to meet the growth of e-commerce in the furniture world? Can we improve customer satisfaction by reducing our delivery times? How do we communicate with vendors, manufacturers and freight partner to keep the whole line smooth? The HPMKT 2016 will tell.
今年高點(diǎn)展的一大特色就是資源共享，包括軟裝市場(chǎng)的第一手資料信息和室內(nèi)軟裝業(yè)務(wù)分析。我們?nèi)绾尾拍茉谑澜缂揖弋a(chǎn)業(yè)中擴(kuò)大線上業(yè)務(wù)？我們可否通過減少交貨時(shí)間來(lái)提高客戶滿意度？應(yīng)該如何與供應(yīng)商，制造商，貨運(yùn)商進(jìn)行溝通，以保持整體鏈條的流暢度？你在2016年美國(guó)國(guó)際軟裝高點(diǎn)展中可以找到答案。
For retailers and designers, the expansive showrooms and comprehensive selection of products at Market can be an unending source of inspiration. In the HPMKT, we can experience not just the latest styles, but the entire history of home furnishings, and uncover the ideas that can help our customers live in homes that tell their stories and in ways that are as exhilarating as their unique personalities.
對(duì)于軟裝零售商和設(shè)計(jì)師們來(lái)說，高點(diǎn)展家具展廳的廣闊和展會(huì)產(chǎn)品的綜合選擇可以給他們帶來(lái)源源不斷的靈感。在高點(diǎn)展上，我們不僅可以體驗(yàn)最新款式，感受家居軟裝的整個(gè)發(fā)展史，集思廣益地幫助客戶建立充滿個(gè)人故事的家居環(huán)境，并融入其獨(dú)一無(wú)二的個(gè)性。
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